CASE STUDY
CASE STUDY

White Castle: Borderlands Movie

Sliders with a Side of Mayhem

White Castle has teamed up with Gearbox Studios and Lionsgate Entertainment to turn your next slider craving into an intergalactic event. Developed by Tactic, this cutting-edge web-based AR experience brings the legendary, fast-talking "Claptrap" robot directly onto your dinner table.

By scanning special-edition White Castle cups or slider boxes, fans can watch the iconic robot wheel right out of the packaging and into their real-world environment. This immersive, three-dimensional activation serves as a digital portal, inviting users to explore the chaotic and vibrant world of the Borderlands film while they eat.