Tactic used AR to showcase six interactive 3D environments, each describing new initiatives and campus expansions across Ohio State’s locations. Visitors can explore each area and hear about the latest developments through embedded audio and visual elements. Each area features several sites, which includes a slideshow of the programs within, as well as a voice over guiding the user through the highlighted section.
Additional features include holographic messages from Molly Rose Calhoun, President of the Alumni Association, and a special appearance by Brutus, the University’s mascot.
