North Bay Produce

Using augmented reality to elevate fresh produce.

Tactic was proud to partner with North Bay Produce to create a series of immersive webAR experiences that bring their apple and berry cartons to life.

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Each carton links to its own interactive, web AR experience, featuring grower stories, along with miniature AR farm dioramas inspired by the company’s blueberry, apple, and raspberry fields located in different growing regions around the world. By engaging with the packaging, the user can hear these stories and see these visuals on their mobile device - a fun and engaging way for consumers to connect more deeply with the people and places behind the fruit.