Capturing the adventurous spirit of its audience, Line 39 launched the "Find Your Summer" app, featuring an immersive AR experience triggered by its bottle labels. Users embark on a virtual trek along the 39th parallel, exploring four iconic U.S. destinations: Northern California’s wine country, Colorado's Rocky Mountain National Park, Grintner’s Sunflower Farm in Kansas, and Chesapeake Bay, Maryland. Each stop features vibrant animations, local travel tips, and curated wine pairings, allowing consumers to navigate the map and dictate their own cross-country journey.
