Jim Beam: 250th Anniversary

New AR experiences celebrate the legendary bourbon brand’s love of America’s Native Spirit

Tactic developed two immersive AR experiences for Jim Beam, combining a customizable “virtual toast” feature with an interactive 200-year historical timeline. The app, which includes the “Message In A Bottle” feature for social connectivity and a 3D animation experience, utilizes projection-mapped content and CGI characters on physical bottles to merge brand legacy with modern technology. This project highlights Tactic’s capability to design engaging, high-fidelity AR worlds that seamlessly trigger from physical products, providing both social interaction and historical storytelling.