Tactic developed a suite of AR experiences for Herbal Essences, launched via a native app for iOS and Android. These activations transform the brand's packaging into interactive storytelling platforms for the Kew Botanicals and Argan Oil lines. For the "Waves of Change" initiative, Tactic created a gamified beachfront experience that allows users to "clean up" plastic waste, highlighting Procter & Gamble’s commitment to recycled materials. Whether exploring lush ingredients or participating in environmental efforts, consumers are immersed in the core values of the brand through their mobile devices.
