To meet Gen-Z consumers where they are, their mobile devices, f'real has launched, a first-of-its-kind 360° virtual reality experience, created by the Tactic team, bringing the #FrealAF campaign to life through smartphone camera lenses. Utilizing a custom QR code communicated on f'real social channels, digital ad units and blender screens nationwide, the web-based VR experience hosted on freal.com transports consumers to an immersive and interactive Alternate F'reality where distinct blend-it-yourself worlds come to life through a portal inspired by the six recently announced healthier-for-you smoothie and protein shake offerings as well as the classic fan-loved milkshakes. This brand world is filled with f'real shakes and f'real personalities, opening and closing to reveal inner dimensions, as well as thickness-inspired sound to further bring the Alternate F'realities to life.
F'Real Shakes: 360
Tactic and Demonstrate launched the #FrealAF campaign, featuring a 360° web-based virtual reality experience that transports consumers into an immersive "Alternate F'reality" via smartphone camera lenses. Accessible through custom QR codes on blender screens and social media, this initiative enables users to engage with f'real’s classic milkshakes and new, healthier-for-you smoothie and protein shake offerings through an interactive digital portal.
The campaign, which highlights f'real’s brand relaunch featuring a new visual identity and a focus on low-sugar, plant-based, and high-protein trends, specifically targets Gen-Z consumers. By leveraging technology to create a customizable, engaging experience, Tactic created an "Alternate F'reality" designed to provide a momentary respite for consumers experiencing burnout culture.
