Coca-Cola: Holiday
Coca-Cola’s Arctic AR Adventure
Coca-Cola’s polar bears have stepped off the screen and into your living room for the brand’s first-ever large-scale AR activation. Developed by Tactic, this immersive experience transforms every holiday can and bottle into a portal to the North Pole.
By simply scanning your favorite festive packaging with the mobile app, you can step inside the bears’ whimsical "arctic home" to share in the holiday magic. Each piece of packaging holds a unique surprise—from high-speed sledding scenes inspired by the classic 2013 holiday ads to playful snowball fights and dazzling northern light shows.
For a truly symphonic experience, try scanning two cans side-by-side; you’ll watch the Polar Bear family come together to play a festive rendition of “Jingle Bells” on glass Coke bottles. It’s more than just a drink—it’s a new way to connect with the characters we love and bring a little extra wonder to the season.
Coca-Cola’s Arctic AR Adventure
Coca-Cola’s polar bears have stepped off the screen and into your living room for the brand’s first-ever large-scale AR activation. Developed by Tactic, this immersive experience transforms every holiday can and bottle into a portal to the North Pole.
By simply scanning your favorite festive packaging with the mobile app, you can step inside the bears’ whimsical "arctic home" to share in the holiday magic. Each piece of packaging holds a unique surprise—from high-speed sledding scenes inspired by the classic 2013 holiday ads to playful snowball fights and dazzling northern light shows.
For a truly symphonic experience, try scanning two cans side-by-side; you’ll watch the Polar Bear family come together to play a festive rendition of “Jingle Bells” on glass Coke bottles. It’s more than just a drink—it’s a new way to connect with the characters we love and bring a little extra wonder to the season.
