Almond Breeze

From Orchard to Table in AR

In 2021, Tactic launched a series of web-based AR experiences integrated across the entire Almond Breeze product line. Triggered by on-package QR codes, this immersive activation covers everything from classic almond milks to creamers and yogurt products.

Each experience brings the brand’s heritage to life by sharing grower stories and detailing the unique ingredients and flavors of each product. The journey concludes with an interactive, seasonal recipe menu that evolves throughout the year.

To ensure accessibility, Tactic developed a mobile web-based app, allowing users to launch the AR directly from their browsers without downloading software. For those without a physical carton, a standalone experience is available, featuring a fully realized 3D almond orchard and farm. This digital ecosystem seamlessly bridges the gap between the grocery aisle and the origin of the ingredients.